Apologia Archive
This archive is an educational resource for teachers, students, and researchers. It includes crisis summaries, analysis of strategies, videos, transcripts, and sources for prominent cases of public apologia (persuasive defense) involving politicians, organizations, celebrities, religious leaders, heads of state, athletes, media figures, and lay citizens. Please scroll through the menu and click one of the links below to explore further.
Political Apologia
Learn more about the image repair of prominent politicians, including Bill Clinton, Barack Obama, Anthony Weiner, Dan Quayle, Gary Hart, Joe Biden, Richard Nixon, Hillary Clinton, Donald Trump, Brett Kavanaugh, Jesse Jackson, Richard Nixon, Sarah Palin, Graham Platner, and Ted Cruz.
Corporate Apologia
Learn more about the image repair of prominent corporations, including AT&T, Toyota, Walmart, Samsung, Pepsi, Starbucks, Hilton, Lululemon, Netflix, Zoom, Sony, Taco Bell, Best Buy, Domino’s, JetBlue, Applebees, McDonalds, the Mayo Clinic, and Facebook.
Celebrity Apologia
Learn more about the image repair of prominent celebrities, including Christian Bale, Kanye West, Michael Jackson, Martha Stewart, Kevin Spacey, Brad Pitt, Seth Rogan, Ellen Degeneres, Logan Paul, Justin Timberlake, Drew Barrymore, Travis Scott, Alec Baldwin, and Sydney Sweeney.
Religion Apologia
Learn more about the image repair of prominent religious leaders, including Cardinal Bernard Law, Jimmy Swaggart, Pat Robertson, Henry B. Eyring, Pope John Paul II, Pope Benedict XVI, Ted Haggard, Mark Applewhite, Charles Ellis III, Archbishop Christian Lépine, and Pope Francis.
International Apologia
Learn more about the image repair following prominent international crises/scandals, including U.S. abuses at Abu Ghraib, British treatment of WWII codebreaker Alan Turing, EU’s slow response to the COVID-19 outbreak, Australia’s treatment of the Aborigines, Germany’s role in the Holocaust, and the Serbian massacre of Bosnian Muslims.
Sports Apologia
Learn more about the image repair of prominent athletes and coaches, including Tom Brady, Mike Tyson, Lance Armstrong, Tiger Woods, Maria Sharapova, Kyrie Irving, the Houston Astros, Cam Newton, Robert Kraft, Jim Harbaugh, Mike Leach, Rudy Gobert, Ray Rice, Marion Jones, Michael Vick, and Colin Kaepernick.
Media Apologia
Learn more about the image repair of prominent media networks and media figures, including Dan Rather, Mike Wallace, CNN, Don Imus, Laura Schlesinger, Rupert Murdoch, Stephen Glass, Jayson Blair, and TNT.
Lay Citizen Apologia
Learn more about the image repair of people you never heard of before until they did something to draw national attention, including Ashley Dupre, the “Balloon Boy” parents, Harry Whittington, Lawrence Summers, Lee Boyd Malco, Mark Fuhrman, Mike Nifong, Steve Bartman, Melissa Click, Megan Neely, and Brady Sluder.