Public Apology Central is the web’s best source for crisis summaries, transcripts, videos, and audio of public apologies (apologia) from politicians, celebrities, athletes, organizations, religious leaders, media figures, heads of state, and lay citizens. Apologia includes a variety of defensive strategies used by those accused of wrongdoing, including denial (“I didn’t do it), shifting blame (“He did it”), minimization (“It wasn’t that bad”), and mortification (“I’m sorry”). This site deals with all forms of persuasive defense and not simply “apology,” where one takes responsibility for his or her actions.

The website is strictly for educational purposes (not for profit) and highlights the primary strategies employed by people accused of harmful acts. The site creators make no claims about the guilt or innocence of those accused of wrongdoing.