McDonald’s China

What was the accusation?

A McDonald’s restaurant in Guangzhou China placed a sign in the window saying that “black people” are not allowed to enter. The sign went viral on social media and raised concerns about tensions between Chinese and African people who live in the industrial city. Rising coronavirus cases seemed to have escalated racial tensions, but both U.S. and African nations have brought up concerns about treatment of African in Guangzhou in the past. The city has one of the largest African communities in China and serves as a hub for many short-term visas for travelers from Africa. A spokeswoman for McDonald’s in China, Regina Hui said, “McDonald’s China apologizes unreservedly to the individual and our customers.” McDonald’s temporarily closed the restaurant and said they will use this incident to “to “further educate managers and employees on our values, which includes serving all members of the communities in which we operate.”

Key Apologia Strategies:

Mortification, Corrective Action

Video

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Sources

Valinsky, J. (2020, April 14). McDonald’s China apologizes for banning black people from a store. Retrieved from CNN Business: https://www.cnn.com/2020/04/14/business/mcdonalds-china-coronavirus-sign-trnd/index.html

Villarreal, D. (2020, April 14). Newsweek. Retrieved from McDonald’s Apologizes for Sign Banning Black People from One of their Restaurants in China: https://www.newsweek.com/mcdonalds-apologizes-sign-banning-black-people-one-their-restaurants-china-1497893

Vincent, D. (2020, April 14). China McDonald’s apologizes for Guangzhou ban on black people. Retrieved from BBC: https://www.bbc.com/news/world-asia-china-52274326

Wong, W. (2020, April 17). McDonald’s apologizes after restaurant in China bans black people. Retrieved from NBC News: https://www.nbcnews.com/news/nbcblk/mcdonald-s-apologizes-after-restaurant-china-bans-black-people-n1184616