What was the accusation?

In January 2011, comedian and 30 Rock star Tracy Morgan made a special appearance on TNT’s Inside the NBA. During the live pre-game broadcast, co-hosts Kenny Smith and Charles Barkley asked Morgan to settle for them who was more attractive: former Alaska governor Sarah Palin or comedian Tina Fey (known for her Saturday Night Live Palin impersonation). Morgan’s response: “Yo, let me tell you something about Sarah Palin. She’s good masturbation material.” TNT, owned by the Turner Broadcasting System, quickly released a statement apologizing for “any embarrassment or offense” caused by Morgan’s “inappropriate comments.”  

Key Apologia Strategies:

Shifting Responsibility




“It’s unfortunate Mr. Morgan showed a lack of judgment on our air with his inappropriate comments. We apologize for any embarrassment or offense it may have caused.”


Derschowitz, J. (2011, January 28). Tracy Morgan’s Sarah Palin comment draws apology from TNT. CBS News. Retrieved from

Labrecque, J. (2011, January 28). TNT apologizes for Tracy Morgan’s crude Sarah Palin remark. Entertainment Weekly. Retrieved from

Little, L. (2011, January 28). TNT apologizes for Tracy Morgan’s Sarah Palin comments. The Wall Street Journal. Retrieved from